Content Strategy for Small and Medium Businesses

Streamline your business content channels - website, social media, newsletter - to maximize the marketing potential of your content investment and to achieve measurable marketing, sales, and service goals

The Business Impact of Content Strategy

Quality, purpose-driven content tailored to your goals, challenges, and customers
Better leads from prospects who chose to contact YOU
All your content channels complementing and supporting each other (and your goals)
More relevant traffic to your digital information and contact points
Helping your existing clients want more and order more
Streamlined creation, production, and distribution processes
Budget efficiency and higher ROI on content investments

Content Marketing is the default approach in today's digital era

Every business – small or large, local or global – needs to systematically plan, create, distribute, and measure content to support marketing, sales, and service efforts.

The primary goal is to guide relevant customers (New Sell/Up Sell/Cross Sell) through a personalized decision journey using various content pieces that address customer considerations, common concerns, competitive comparisons, and more.

The Objective:

Generate customer action – information requests, appointments, purchases, sign-ups, etc.

The Challenge:

Delivering the right content, in the right place, at the right time, to the right customer.

How To Do This?

With a long-term content strategy that defines messages tailored to target audiences and marketing goals, establishes textual and visual style guidelines, allocates channels based on effectiveness, and optimizes funnels according to cumulative data.

For small businesses, content strategy is even more critical because unlike large corporations, small businesses don’t have the budget margin for trial and error or marketing experiments and adventures.

Content Strategy as a Professional Tool

A content strategy is a strategic document that outlines concepts, rules, and procedures for achieving objectives – similar to a brand book, business plan, or marketing plan. Like any strategic document, it serves as a roadmap.

Your content strategy builds upon your business plan and marketing plan, providing the practical framework for your primary marketing activity in the digital age – content activities across your business channels: website, app, social media, newsletter, and more.

A content strategy document serves as a working tool for content creators, editors, designers, distributors, and for the managers who guide these activities and track results.

You can implement your content strategy through internal teams or external providers – whichever works best for your business model.

What's Included in Your Content Strategy?

By the end of the process, you’ll have a structured content strategy specifically tailored to your company and your needs for both immediate and long-term horizons:

Repository of marketing messages - both textual and visual
Complete company profile - your full "story"
Guidelines for your website - marketing content, system content
Channel mix - customized to your challenges and budget
Concept for digital channels - social media, newsletter, blog
Design brief - website, posts, information materials, email campaigns
Video strategy
Annual content plan
Back-office specifications - creation, approval, distribution, documentation, monitoring

Optional:

Our Process

Phase 1: Learning Your Business Inside and Out

The first step toward a content strategy is always learning. We study your business thoroughly – length, width, height, and especially depth. Sometimes we come with prior knowledge and experience in your industry; sometimes we start from scratch. Either way, we learn quickly and thoroughly.

What we learn:

Your objectives, business strategy, and marketing strategy

Your content domains and subject matter expertise

Your competitive landscape, markets, and competitors

Your target audiences

Customer behavior patterns

This learning happens through materials you provide, group and individual conversations with your key people, and research using various external sources (including AI tools).

Phase 2: Analyzing Information and Developing Your Solution

We analyze the information we’ve gathered and process it into ideas and insights. We present our deliverables (as detailed above) in a series of three video meetings:

Presenting the strategic solution – with at least 2 alternatives

Presenting design elements and content examples – based on the chosen strategic solution

Presenting the work plan

Throughout this process, between scheduled meetings, we maintain ongoing communication with you, typically for follow-up questions that arise during processing and preliminary testing of ideas.

Phase 3: Implementation Together

In practice, things can start moving forward as soon as we present the strategic solution. There are contents that can be prepared or adjusted accordingly, topics for which we can start gathering ideas, and channels and tools that need to be set up.

After you have the design elements and the work plan for the year ahead, progress accelerates, and we guide you through implementation:

Presenting the solution to your marketing and sales teams

Workshop for your content team – writers, editors, designers

Presenting the solution to your service teams

You embark on a new path with a clear and organized work plan, with everyone aligned, connected to the messages, familiar with the tools, and knowing what to do.

How to Get Started?

Receive and approve a price quote

Appoint a contact person from your organization

Schedule a kick-off meeting

Agree on a timeline

The project launches

Pricing

The price for a content strategy project is influenced by several factors: the scope and depth of research required, the client’s readiness for content processes, the complexity of the marketing challenge, and the brand’s current position.

A content strategy planning project requires approximately 75 hours of work from a team including a researcher, strategist, copywriter, designer, and project manager.

Phase	Timeline	Hours
Phase 1: Research	Up to 2 weeks	~ 15
Phase 2: Solution Development	Up to 4 weeks	~ 35
Phase 3: Implementation	Up to 3 weeks	~ 25

Why Choose Us?

Proven methodology based on exceptional experience developing content strategies for both large corporations and small/medium businesses
Multi-disciplinary expertise in marketing, digital, and content – enabling us to provide solutions with a broad, long-term view of small business objectives: customer acquisition, customer service, and customer retention

Practical holistic approach – from conceptual planning through to actionable work plans

Personal guidance throughout the entire process

From our experience, a content strategy tailored to client needs is often the difference between a small business struggling to find its way and a business on a path of growth and expansion.

FAQ

What do I get? What are the deliverables of the Content Strategy process?

By the end of the process, you’ll have a structured content strategy specifically tailored to your company and your needs for both immediate and long-term horizons.

The Content Strategy Doc

Repository of marketing messages – both textual and visual
Complete company profile – your full “story”
Guidelines for your website – marketing content, system content
Channel mix – customized to your challenges and budget
Concept for digital channels – social media, newsletter, blog – with examples
Design brief – website, posts, information materials, email campaigns
Video strategy
Annual content plan
Back-office specifications – creation, approval, distribution, documentation, monitoring

Presentations

The strategic solution
Design elements and content examples
Work plan

Team Workshops

Content team
Service team

Can you understand my business and content better than me?

Your business – no. Your content – yes 😎

How Content Strategy saves me money?

If you believe that focus brings efficiency, that’s a start. But let’s be more specific:

Cut expenses on writers and designers
Shorten the time it takes to have a good content idea
Extremely shorten the road from idea to content item in channel
Smooth on-boarding of new team members
Much less spending on paid media and advertising

How much new business should I expect?

Our promise is: more better leads from prospects. How much more? We can’t tell you that now because it depends on various factors and details that we do not know yet.

And – and that’s a big one – our approach makes existing clients know more, understand more and purchase more.

Do you call that ‘a new business’?