Managed Content Channels Drive Your Business Goals
Let your content channels - website, social media, newsletters - work effectively to achieve your marketing, sales, and service objectives while you focus on running your business
The Impact of Managed Content Channels
- Professional content that attracts attention, generates interest, and breaks down barriers
- Creative freedom for your content team, enabling higher quality output
- All your content channels actively working together to support your business goals
- Consistent brand messaging across all platforms
- Increased qualified leads and customer engagement
- Higher conversion rates from content interactions
- More efficient use of your marketing budget
- Regular analysis and optimization for continuous improvement
In today's digital landscape, content is your primary marketing tool
Your website, social media accounts, newsletters, and other channels represent your business to potential customers 24/7.
But how many of these channels are truly active? Are they updated regularly? Do they effectively represent your business?
Most importantly, are they generating new business for you?
Content is an on-going operation
The challenge most businesses face is not creating content channels—it is managing them effectively and consistently to achieve measurable results.
That’s where we come in
We take the reins and manage your content channels toward your specific business goals, working with your existing team or resources.
How Managed Content Channels Work
For your content channels to be truly effective, three essential conditions must be met:
- Clear content strategy (see our dedicated Content Strategy service)
- Reliable production mechanism (internal or external)
- Professional management oversight
Our Managed Content Channels service provides expert administration for your content channels – working with your existing content strategy and team resources.
How We Transform Content Management
We create an environment where your content team can focus on creativity, while we handle the management, coordination, and accountability aspects.
When needed, we also lead the creative process to ensure optimal results.
We generate traffic of potential customers around your key messages and guide them toward action points – forms, buttons, and other conversion elements – transforming interest into productive engagements.
This is how marketing works in the digital era: you produce and distribute content that brings opportunities to your business.
Your content channels need to work continuously, following a structured plan while also responding to developments and changes in your target markets.
What's Included in Our Managed Content Channels Service?
- Expert Management - Professional oversight of your existing internal or external content teams
- Active Channels - Regular updates across all your digital platforms
- Effective Content - Purpose-driven content designed to achieve specific business goals
- Monitoring and Control - Continuous oversight of all content activities
- Measurement and Analysis - Regular reporting on performance metrics and ROI
- Creative leadership - Strategic direction and creative guidance when needed to ensure content quality and alignment with brand standards
Channels We Can Manage for You
Websites
Blogs & Magazines
Newsletters
Facebook Pages
YouTube
X aka Twitter
Internal
Note: Video content management requires a specialized approach. Please inquire for specific details about our video content management capabilities.
Our Management Approach
We provide professional management for your content team, whether they’re:
- Internal staff members
- Freelancers you already work with
- Agency relationships you’ve established
- A hybrid team we help coordinate
Our role is to provide strategic oversight, coordination, and accountability to ensure your existing content resources are working effectively toward your business goals.
Why Choose Managed Content Channels?
- It Works – Proven methodology based on extensive experience across industries
- It’s Effective – Focused approach that aligns content with specific business objectives
- It’s Flexible – Scalable solution that adapts to your changing business needs
We offer several flexible pricing models to match your business needs.
Your specific pricing will be customized based on the number of channels, content volume requirements, and complexity of your business objectives.
| Content Volume Model | Based on agreed quantities, frequencies, and reporting requirements |
| Results-Based Model | Pricing tied to achieving specific performance metrics |
| Hybrid Model | Combination of base management fee plus performance incentives |
How to Get Started?
- Receive and approve a customized price quote
- Schedule a kick-off meeting
- Brief review of your current strategy
- Begin implementation
- Continuous improvement through regular analysis
- Scale up as we identify successful approaches
Why Choose Us?
- Integrated expertise in marketing, content, and technology
- Dedicated focus – Content channel management is our primary concern (while for your internal team, it’s often a secondary priority)
- Flexible management approach – We work with your existing resources or can help you find the right talent if needed
- Proven results – Track record of helping businesses achieve measurable growth through content channel management
FAQ
How quickly will I see results from managed content channels?
Initial improvements in engagement metrics typically appear within the first month.
Conversion improvements usually begin to show within 3-4 months, with significant business impact evident by the 6-month mark as content accumulates and begins working as an integrated system.
Do I still have input on the content being published?
Absolutely. While we handle the day-to-day management, you retain final approval rights on content.
We establish approval workflows that respect your need for oversight without creating bottlenecks in the publishing process.
What if we already have some internal content resources?
Our service is specifically designed to work with your existing resources.
We provide strategic management, coordination, and accountability to ensure your current team (whether internal staff, freelancers, or agency partners) is working effectively.
We don’t replace your team – we help them perform better through professional management and clear direction.
How do you measure success?
We establish clear KPIs at the beginning of our partnership based on your business goals. These typically include engagement metrics, lead generation numbers, conversion rates, and ultimately, contribution to sales.
Regular reporting keeps you informed about progress toward these goals.
